1. Create an “easy to navigate” unique content rich site which is optimized for the search engines, but directed solidly at solving your visitor’s needs. If you’re on a budget, one of the easiest ways to do this is to use the free Wordpress software/platform to create a keyword optimized site. Make sure this site is totally intertwined with all the latest social networking programs such as Twitter, Facebook, MySpace, LinkedIn, YouTube… Make sure you have profiles/accounts in all of these platforms to complement your main site.
2. Link to main interior pages from your home or index page. These interior pages should have your targeted keywords in the “Title”, “URL”, “Meta Tags”, “H1 Headings”, “First Paragraph”, “Last Paragraph” and use keyword variations throughout the content. Place a few in bold print and italics. Don’t be afraid to create large pages and link out to other authority sites in your niche. Don’t worry about keyword density unless it goes over 4%. This should not happen if you write naturally for your visitor and not for the search engines.
3. Build quality one-way links by creating articles, press releases, blog posts, videos, viral reports… and submit these to the major places on the web such as free article directories (my favorites are still ezinearticles, goarticles, buzzle, ideamarketers, isnare and article alley). The real trick here is to consistently produce fresh content which steadily builds your backlinks month after month, year after year, decade after decade!
4. Do whatever you can do to enrich your visitor’s experience. Add valuable free content, free ebooks or ecourses and/or offer a comprehensive guide(s) to your visitors. Connect all this free content to your autoresponder opt-in list or newsletter and build repeat targeted traffic to your site. In addition, make it extremely easy for these visitors to bookmark/follow your content in all the social media sites: Twitter, Facebook, MySpace, Google +1, and so on.
5. Rinse and Repeat. One of the little known tactics about achieving top rankings in the search engines, especially Google, is to create not one site but two or more sites in your niche market. (If you’re on a budget or time is short, try creating two pages on your domain related to the same targeted keyword.) Instead of trying to rank for one site in Google, create two complementary sites on the same related keywords, and you will find it much easier to get to the top spots. Interlink these sites and you can even promote them together. Just make sure they each have unique content for the visitor.
5 Tips to a Website that Search Engines will Love
